TNS Magasin has launched a new service which promises to deliver additional sales by answering the age old question: when shoppers don’t buy, why don’t they? Because these non-purchasers are a huge potential source of extra business – in the store, in the aisle and at the category – understanding what goes wrong here, and putting it right, is set …
+44 (0)20 8748 8772
info@campaignpr.com
New type of shopper research studies non-purchasers
September 24th, 2009International business networking group comes to Staples Corner
September 7th, 2009Elite, BNI’s newest chapter, holds its inaugural meeting at 18.00 – 20.00 on Tuesday 8th September 2009 in SERVICE INNOVATION GROUP’s new meeting centre at Denmark House, The Broadway, Staples Corner.
BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead …
Real eye tracking: cost slashed, quality uncompromised
September 1st, 2009There is no substitute for real eye tracking, despite the proliferation of imprecise techniques such as field-of-vision recording hawked by me-too organisations desperate to jump on the shopper bandwagon. But in the past, the more advanced methodology has come with a higher price tag.
Now, by combining eye square software with its own, TNS Magasin is able to dramatically reduce the …
TNS Magasin combines EEG and eye tracking in pioneering study
May 26th, 2009TNS Magasin has once again raised the bar of shopper research by combining EEG and eye tracking. A highly confidential project has just been completed for a blue chip retailer: the results reveal the power of this groundbreaking approach and the potential of bio-sensory research.
With this development TNS Magasin is building on its vast in-store expertise and years of experience …
Changing the habits of a lifetime by Siemon Scamell-Katz
April 20th, 2009What percentage of decisions do you think are made in-store? 75%? 70%? 40%? If you’ve got a vested interest, you’ll probably plump for whichever number suits your purposes best. If you’re an innocent bystander, then the chances are that you’re very confused.
So, to ask yet another question, does it really matter? After all, arbitrary ‘statistics’ are quoted as facts for …
Meeting rooms
April 8th, 2009SERVICE INNOVATION GROUP offers affordable meeting, conference & training rooms for two to 100 people in North West London. Check www.meetingrooms-london.co.uk for more details.
Check out TNS Magasin’s new website
April 8th, 2009International shopper consultancy TNS Magasin has launched its new website at www.tns-magasin.com