‘It’s been brilliant’. ‘It’s been buzzy’. ‘The best ITEC for years and years’. These comments from exhibitors are typical of the enthusiastic response from participants in ITEC 2011, which was staged at Koelnmesse, Cologne, from 10 - 12 May.
The statistics bear out the claims for the 22nd ITEC. The event attracted a total of 3,142* visitors and no less than 46 nations were represented. There were some 500 military visitors, 47 of whom were senior officers. The large number of uniforms walking the aisles was welcomed by exhibitors. Les Mitchell, Programme Manager Training Systems, Saab Training Systems (UK) Ltd, said, ‘I am very pleased with the level of attendance by UK MOD and other key militaries internationally’, while Alan Rowan, a Saab Senior Capability Manager, praised the diversity of the visitor base. He described the event as ‘By far the most fun gathering but with great business contacts too. It’s like a select club’.
Chris Stellwag, Director, Marketing Communications – Military, CAE, was impressed with the internationality of the visitors to their busy stand. He said, ‘As a truly global company and one focused on simulation, we find ITEC very valuable in drawing together the key customer audiences to highlight our range of simulation-based solutions. This year’s show has delivered the defence visitors, particularly from Europe, that we were targeting’.
SME’s were just as pleased as the big players, as Jeremy Spurr, Managing Director of the specialist simulation and training consultancy NSC emphasized, ‘ITEC is exactly the right place to be and NSC will undoubtedly come back to London in 2012. The show provides the global focus for military training and simulation, giving smaller companies the opportunity to meet with international partners. Ten minutes at ITEC can prove to be more valuable than three months of discussion at home’.
Dr Lewis Johnson, CEO and the Chief Scientist behind Alelo’s immersive virtual world simulations agreed, ‘The high quality of the visitors at ITEC 2011 was very encouraging and the show provided the perfect place to make contact with people from across the industry. There was also a strong connection between the conference programme and the exhibition floor, with elements of the agenda directly related to the products we’re currently developing’.
The fun element was very much in evidence on Wednesday evening, when live bands provided a carnival atmosphere as visitors and exhibitors mingled in a vibrant networking session.
ITEC event director, Anna Campagnoli, said, ‘ITEC 2011 demonstrated that despite the austere budgetary climate facing many nations, the training and simulation industry is rising to the challenge, not only with enthusiasm but also with dynamism and a very positive spirit. It is also obvious that good business is still being done.’
ITEC 2012 will be held at ExCeL London from 22 – 24 May.
* All numbers are subject to a final audit
ENDS
For further information please contact
Nick Johnstone/Georgia Langdon - CMS Strategic
+44 (0)20 8748 9797
nick.johnstone@cmsstrategic.com
Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is owned by Clarion Events, which runs a number of highly successful defence and security conference and exhibitions including Defence & Security Equipment International, Counter Terror Expo and Undersea Defence Technology.
About the organiser:
Clarion Events is one of the largest independent and one of the top three event organising companies in the United Kingdom. Currently Clarion Events employs a talented staff of 280+ people in eleven offices: London (Earls Court Exhibition Centre and Hatton Garden); Cheltenham; Birmingham (NEC); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai; Singapore.