Food on the move brings fine-dining restaurant experience to passengers

Tuesday, January 3rd, 2012

Passenger expectations are pushing travel catering to new heights and the latest innovations and creative thinking will be on display during World Travel Catering & Onboard Services Expo in Hamburg, Germany from 27-29 March 2012. Leading industry players including LSG Sky Chefs, Gate Gourmet and Servair are exhibiting along with more than 150 other catering and onboard service specialists.

Cruise dining has led the way in bringing famous chefs to enhance cruise passengers’ dining experience in the last few years but now train operators, such as Eurostar, have been upping their game by bringing in Michelin-starred expertise. Eurostar’s Business Premier class now boasts menus developed in conjunction with Alain Roux, chef patron at the three Michelin-starred Waterside Inn in England. The gourmet menus include fine ingredients sourced locally from the UK, France and Belgium.

Also picking up on the trend for locally sourced products, KLM Royal Dutch Airlines recently announced it has linked up with Michelin-starred Flemish chef Peter Goossens to develop three menus for business class passengers. Until September this year the menus, inspired by typical Flemish products but with an international twist, will be available on intercontinental flights from Amsterdam. Accompanying wines have also been selected by Goossens’s Hof van Cleve restaurant sommelier.

Meanwhile Etihad has invested significantly in its first class food offering over the last few months. It has hired more than 100 first class, classically trained international chefs to offer a dedicated food service in the airline’s Diamond First Class cabins. The chefs will also help to development menus used in Etihad’s airport lounges and across other flights. Chefs have an array of prime cuts of meat, sauces, par-cooked items, spices and freshly chopped vegetables at their disposal to allow them to prepare personalised dishes for first class passengers. The first class menu has also been redesigned and is now called The Mezoon Grille.

But will the upper end dining experience prove resilient in the face of the current financial challenges around the world? “Despite the many crises we have witnessed in the industry, the appeal of the upper-end dining experience has not waned. While the demand for it may weaken at times, fine dining remains an important differentiator for airlines and a great incentive to attract passengers,” said Josefine Corsten, Senior Vice President of Corporate Communications & Marketing at LSG Sky Chefs.

Servair takes a similar view. The company’s Chairman and CEO, Patrick Alexandre, said: “We believe that the quality of food is one of the key added values for an airline in establishing its differentiation from its competitors. Quality food does not necessarily have to be synonymous with expensive. It is also produced through the imagination and creativity of the chefs who know how to offer just the right food to the passengers.”

Back in the cruise world, are operators looking to attract passengers by offering the ability to pre-book dining packages before a voyage so that customers can plan more effectively at a time when purse strings are stretched? Royal Caribbean International has recently announced a number of dining packages for passengers across a variety of the restaurants onboard its ocean liners. With a range of prices on offer these allow customer to save money on booking packages, compared to the sum of individual restaurant cover charges.

John Hyde, the event’s Exhibition Director, said: “The industry is continuing to aspire to provide more passengers with a top level restaurant experience during their flight, cruise or train journey. It’s a testament to the dedication and ingenuity of both operators and suppliers that they manage to do this within the confines of everything from airline galleys to the logistics challenges posed by ensuring that the food served is as fresh as possible.”

World Travel Catering & Onboard Services Expo is co-located with Aircraft Interiors Expo, the global exhibition that attracts senior buyers from over 200 of the world’s airlines. The event is now 95% sold with just under three months to go.

Ends

For further information please contact Victoria Bailey or Carol Seath at CMS Strategic on Tel: +44 (0)20 8748 9797 or email info@cmsstrategic.com

Notes to editors

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 34 fully staffed offices. Reed Exhibitions is part of Reed Elsevier Group plc, a world-leading publisher and information provider. www.reedexpo.com

About World Travel Catering & Onboard Services Expo
World Travel Catering & Onboard Services Expo will take place in Hamburg from 27-29 March 2012.  Visitors will include onboard services, food and beverage buyers as well as procurement representatives from air, rail and sea travel operators. The exhibitor base will include providers of snack foods, pre-prepared meals, food service equipment, hygiene products and services, food packaging and passenger comfort products www.worldtravelcateringexpo.com

British Army to brief on new training needs at ITEC 2012

Wednesday, December 14th, 2011

The British Army’s Directorate of Training will be using ITEC 2012 to brief industry on its training needs for the coming years. The Service is currently finalising its training strategy and sees ITEC as an ideal opportunity to give industry a clear understanding of the capabilities it is seeking and to learn about affordable new solutions.

Considered to be Europe’s leading showcase for military training and simulation products, technologies and services, ITEC 2012 will bring together leading figures from the military, academia and industry to examine the future of training needs. Staged at ExCeL London from 22-24 May, ITEC will address the needs of those who define, influence, procure and implement military training with the operational requirements developed by warfighters in theatre.

Brigadier Ben Bathurst OBE, Director of Training (Army) said “As the British Army seeks to transition from Afghanistan to the future, our Directorate of Training is concentrating on articulating our training system requirements as a key element to supporting the training continuum.  In addition, we know we must understand the advantages that we can gain from the technological advances in the simulation, synthetic environments and learning technologies fields in order to be an intelligent customer.  ITEC will allow the Army to achieve both these objectives through the opportunity to engage with industry.”

www.itec.co.uk

ENDS
For further information please contact
Nick Johnstone or Georgia Langdon - CMS Strategic
+44 (0)20 8748 9797
nick.johnstone@cmsstrategic.com

Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is jointly owned by Clarion Events and NTSA. Clarion Events, the majority stakeholder, is well known for running a number of highly successful defence and security conferences and exhibitions, including Defence & Security Equipment International (DSEi), Counter Terror Expo (CTX) and Undersea Defence Technology (UDT).

About the organiser:
Clarion Events is one of the largest independent and one of the top three event organisers in the UK. Currently Clarion Events employs a talented staff of nearly 500 people in 13 offices: UK (London Earls Court Exhibition Centre, London Hatton Garden, Cheltenham and Birmingham NEC); Germany (Bielefeld); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai (UAE); Singapore and Turkey (Istanbul).

Military training and simulation – the modern military’s secret weapon

Friday, December 2nd, 2011

I/ITSEC Booth 3241

Today’s soldiers face new and increasingly complex operating environments which require a range of initiatives; ITEC, Europe’s premier forum for military training and education, will bring together leading figures from the military, academia and industry to examine the future of training needs when it returns to London in 2012. Staged at ExCeL London from 22-24 May, ITEC will combine the needs of those who define, influence, procure and implement military training with the operational requirements developed by warfighters in theatre.

The next 20 years will prove to be a critical time for militaries around the world as they face an ever increasing portfolio of threats, many of them sophisticated and rapidly evolving. While focus today may be directed towards counter-insurgency and defeating irregular threats, how do we know what the future security challenges will be?

Cyber warfare presents a new increasingly deadly dimension to global conflict. In addition to threats to land and sea environments, these multifaceted and unpredictable attacks could even replace more traditional air campaigns, crippling a country’s ability to defend itself.

Protecting critical physical and virtual infrastructure against computer-based attack is a crucial aspect of the national security sphere, which military and governmental planners have already started to address. In a time of rapid technological progression, developing a sound understanding of the threat is the first step in its suppression. The robust and sophisticated training methodologies needed to comprehend, identify and combat cyber warfare, will retain a vital role in the future and will feature highly on the ITEC 2012 agenda.

Anna Campagnoli, ITEC 2012 Exhibition Director said “The military simulation and training industry has a unique status within the defence sector and is in a strong position for further growth. While economic cuts continue to dictate the international defence agenda, the training and simulation market presents its global customer with a cost effective, efficient and increasingly essential addition to an armoury. Preparing troops for humanitarian emergencies, for example, is a realistic response to a rising crisis that many militaries simply cannot afford to ignore. ITEC 2012 in London will comprehensively demonstrate the important part that military training and simulation has to play in safeguarding the modern world against modern challenges.”

ENDS

For further information please contact
Nick Johnstone or Georgia Langdon at CMS Strategic
Cell: +44 (0)7771757018
nick.johnstone@cmsstrategic.com

Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is owned by Clarion Events, which runs a number of highly successful defence and security conference and exhibitions including Defence Security & Equipment International, Counter Terror Expo and Undersea Defence Technology.

About the organiser:
Clarion Events is one of the largest independent and one of the top three organising companies in the United Kingdom. Currently Clarion Events employs a talented staff of 280+ people in eleven offices: London (Earls Court Exhibition Centre and Hatton Garden); Cheltenham; Birmingham (NEC); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai; Singapore.

A static display to savour at Helitech 2011

Monday, September 26th, 2011

Tomorrow (Tuesday 27 September) Helitech opens with one of its most impressive line-ups of static aircraft. Nearly 40 helicopters will be gracing the tarmac outside the exhibition halls with OEMs such as AgustaWestland fielding the light-weight, twin-engine multi-purpose AW109 Grand New. The company will also be showing the PZL W-3 Sokół medium-size, twin-engine, multipurpose helicopter manufactured by AgustaWestland Świdnik; and a mock-up of the AW189, a new generation multi-purpose twin-engine 8-tonne class helicopter.

Aeriades, the French regional aerospace cluster, will be displaying a prototype of Heli Air Design’s HAD-1, a 2-seat light helicopter which will initially come in kit form.

A Bell JetRanger is appearing courtesy of Apple International, while Cotswold Helicopter Centre is featuring the new Guimbal Cabri G2, a two-seat light piston-engined helicopter.

From Enstrom Helicopter Corp comes the 5-seat Enstrom 480B, while Eurocopter will be showcasing the EC135, a twin-engine helicopter widely used by police and ambulance services, and the EC120, 5-seat, single-engine light helicopter.

An AW139 is being displayed by FB Heliservices, which is also featuring an EC AS350 Army and a HARII Griffin.

A strong line-up from MD Helicopters includes an MD500E and MD902 Explorer while two Eurocopter AS365 Dauphin medium-weight multipurpose twin-engine helicopters are being brought to Helitech by Multiflight.

PremiAir is featuring the Sikorsky S-76, medium-size commercial utility helicopter. Sikorsky itself is displaying the S-76 ++ model.

The AW109 Grand New also features in the Sloane Helicopters’ display, along with a Robinson R66 5-seat turbine-powered helicopter. Specialist Air Services is providing an MD902, while TLC Handling is featuring the single-engined Aérospatiale SA 315B Lama.

Helitech Exhibition Manager, Brandon Ward, said: “Our visitors are going to really enjoy seeing such a breadth of helicopters types and configurations. It sets the bar high for 2013 when we will be returning to Duxford from 24 to 26 September.”

For more information visit www.helitechevents.com

Ends

For further information please contact Victoria Bailey or Carol Seath at CMS Strategic on Tel: +44 (0)20 8748 9797 or email info@cmsstrategic.com

Join Helitech online at
http://www.facebook.com/helitechevents
http://twitter.com/helitechevents
http://www.helitechevents.com/linkedin

About the organiser:
Reed Exhibitions is the world’s leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, and travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2008, Reed Elsevier made an adjusted profit before taxation of £1,205 million on turnover of £5,334 million.

BHA and Reed Exhibitions enter into an exclusive agreement to support Helitech

Friday, June 17th, 2011

- BHA to chair guest forum at the Helitech Conference -

The British Helicopter Association (BHA) and Reed Exhibitions have signed a two-year deal for BHA exclusively to support Helitech, which takes place this year at the Imperial War Museum at Duxford, near Cambridge, from 27 to 29 September.

As part of the agreement the BHA will be chairing a guest forum during Helitech’s conference programme.

BHA Chief Executive, Peter Norton, said: “We recognise that Helitech has been supporting the European rotary wing sector for the last 25 years so we’re delighted to be cementing our relationship further with the Helitech team by endorsing its offering to all our members. It’s an important time in the rotary wing industry with several new regulations coming on board so it’s very valuable for us to have the opportunity to speak during this year’s conference to spread awareness of this.”

Helitech Exhibition Manager, Brandon Ward, said: “The BHA has been a staunch supporter of Helitech over the last quarter of a century – but a more formal agreement means that our relationship will allow both parties to benefit from our contacts and expertise in the industry. The agreement will also allow the BHA further resources to continue the great work that it currently does on behalf of its members and the industry. I am very happy that the BHA and its members recognise the value Helitech continues to deliver to the industry, and I am very excited about the new conference programme that the BHA are involved in.

The BHA guest forum takes place as part of the Helitech Conference on the morning of 29 September, kicking off with an introduction from Peter Norton, CEO of the BHA. The European Helicopter Association’s Chairman, Dr Vittorio Morassi, will give a European perspective on the issues and challenges currently facing the industry while one of EASA’s helicopter specialists, Bas van-der-Weide will discuss the latest implications of European helicopter safety regulations.

The Helitech Conference, which is proudly sponsored by Bell Helicopter, takes place over the afternoon of 28 September and the morning of 29 September. In addition to the BHA Guest Forum, this year’s conference will cover topics such as the challenges of servicing the growing fields of offshore wind farms and how the latest developments in rotary engines are helping to drive down cost and create better value for operators. To view the programme and book a free place visit www.helitechevents.com/conference

Ends

For further information about Helitech please contact:

Victoria Bailey or Carol Seath at CMS Strategic on Tel: +44 (0)20 8748 9797 or email info@cmsstrategic.com

For further information about BHA please contact:

Peter Norton at BHA on +44 (0)1276 856100 or email ceo@britishhelicopterassociation.org

Join Helitech online at
http://www.facebook.com/helitechevents
http://twitter.com/helitechevents
http://www.helitechevents.com/linkedin

About Reed Exhibitions:
Reed Exhibitions is the world’s leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, and travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2008, Reed Elsevier made an adjusted profit before taxation of £1,205 million on turnover of £5,334 million.

About BHA:
The BHA is a non-profit making organisation, whose main objective is to promote the compliant, safe and considerate use of rotorcraft throughout the UK. Its activities are directed by a Council of Management. The BHA encourages European harmonisation through its membership of the European Helicopter Association to which it provides extensive material support.
The BHA also promotes the helicopter’s diverse roles and negotiates with government departments, the industry’s regulator the Civil Aviation Authority (CAA) and the European Aviation Safety Agency (EASA), on behalf of the industry. Full Membership of the BHA covers commercial helicopter operating companies, corporate operators, public service operators such as Police, air ambulance, helicopter emergency medical services and Search and Rescue. It includes manufacturing and maintenance support companies. Associate Membership covers many other types of companies and individuals that have an interest in commercial or private helicopter operations such as pilots, engineers, users, insurers, consultants, brokers and helipad owners.
The BHA has a small administrative staff at its airport headquarters in Surrey, calling on its membership to provide technical and operational expertise in committee to better inform opinion when dealing with official bodies. The BHA has a small number of specialist advisors in the fields of aviation medicine, Customs and Revenue, legal matters and auditing.
Membership of the BHA indicates a willingness to contribute to the wider well-being of the helicopter industry. It also implies high safety and operating standards. For more information visit www.britishhelicopterassociation.org

Aircraft Interiors Expo Organiser Acquires ITCA European Tradeshow

Friday, June 10th, 2011

The organiser of Aircraft Interiors Expo has acquired Europe’s largest travel catering exhibition from ITCA – the International Travel Catering Association.  The ITCA event will be renamed World Travel Catering Expo and will take place in Hamburg from 27-29 March 2012, co-locating with Reed Exhibitions’ highly successful Aircraft Interiors Expo that already attracts senior buyers from over 200 of the world’s major airlines.

The re-branded event, World Travel Catering Expo, will address the needs of food, beverage and amenity buyers across not just the airlines but also rail and leisure sea travel operators.

Justin Tadman, Divisional Managing Director at Reed Exhibitions, said: “Reed Exhibitions has gained a reputation for its expertise in delivering successful events across many fields – including travel and the food industry – so we are looking forward to working with ITCA exhibitors and visitors to further enhance this event.

“Acquiring the event from ITCA is strategically important and enables us to provide the travel catering industry with a quality event dedicated to their sector. World Travel Catering Expo will focus on the needs of travel passengers’ in terms of comfort, menu and amenities.”

Stephen White, President of ITCA, added: “ITCA is continuing to listen to its members and it makes absolute sense to co-locate the biggest European onboard service sector event with the world’s largest dedicated cabin interiors exhibition.  Our Dubai ITCA event, as well as our other member services, will continue as normal.”

Food on the move is a complex but flourishing arena. The airline sector, for example, employs a wide variety of catering strategies to differentiate airline brands. And with the expectations of many travellers, from budget airlines right up to VVIP passengers, on the increase this is an excellent time to be addressing a market that is actively seeking out innovation. According to ITCA, the market is currently worth $15bn and growing at about 5 per cent each year.

ends

Notes to editors

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 34 fully staffed offices. Reed Exhibitions is part of Reed Elsevier Group plc, a world-leading publisher and information provider. www.reedexpo.com
About World Travel Catering Expo
World Travel Catering Expo will take place in Hamburg from 27-29 March 2012.  Visitors will include amenities, food and beverage buyers as well as procurement representatives from air, rail and sea travel operators. The exhibitor base will include providers of snack foods, pre-prepared meals, food service equipment, hygiene products and services, food packaging and passenger comfort products www.worldtravelcateringexpo.com

World Travel Catering Expo PR Agency
CMS Strategic
Victoria Bailey
victoria.bailey@cmsstrategic.com
+44 (0)208 748 9797

About ITCA
ITCA, the International Travel Catering Association, grew out of IFCA which was formed in 1980. IFCA was established as a forum and representative body for all companies involved in the inflight service industry. In 2005 with the formation of ITCA this was opened up to include both the rail and shipping industries as well as inflight. Membership is divided into three categories – caterers, suppliers of products and equipment, and airline/sea/rail operators. ITCA now has more than 700 member companies across the world including the majority of large airlines, many regional carriers, inflight catering companies of all sizes as well as sea and rail operators. The organisation also runs the prestigious The Mercurys travel catering awards programme. For more information visit www.itcanet.com

Successful ITEC shows the strength of simulation and training sector

Friday, May 13th, 2011

‘It’s been brilliant’. ‘It’s been buzzy’. ‘The best ITEC for years and years’. These comments from exhibitors are typical of the enthusiastic response from participants in ITEC 2011, which was staged at Koelnmesse, Cologne, from 10 - 12 May.

The statistics bear out the claims for the 22nd ITEC. The event attracted a total of 3,142* visitors and no less than 46 nations were represented. There were some 500 military visitors, 47 of whom were senior officers. The large number of uniforms walking the aisles was welcomed by exhibitors. Les Mitchell, Programme Manager Training Systems, Saab Training Systems (UK) Ltd, said, ‘I am very pleased with the level of attendance by UK MOD and other key militaries internationally’, while Alan Rowan, a Saab Senior Capability Manager, praised the diversity of the visitor base. He described the event as ‘By far the most fun gathering but with great business contacts too. It’s like a select club’.

Chris Stellwag, Director, Marketing Communications – Military, CAE, was impressed with the internationality of the visitors to their busy stand. He said, ‘As a truly global company and one focused on simulation, we find ITEC very valuable in drawing together the key customer audiences to highlight our range of simulation-based solutions. This year’s show has delivered the defence visitors, particularly from Europe, that we were targeting’.

SME’s were just as pleased as the big players, as Jeremy Spurr, Managing Director of the specialist simulation and training consultancy NSC emphasized, ‘ITEC is exactly the right place to be and NSC will undoubtedly come back to London in 2012. The show provides the global focus for military training and simulation, giving smaller companies the opportunity to meet with international partners. Ten minutes at ITEC can prove to be more valuable than three months of discussion at home’.

Dr Lewis Johnson, CEO and the Chief Scientist behind Alelo’s immersive virtual world simulations agreed, ‘The high quality of the visitors at ITEC 2011 was very encouraging and the show provided the perfect place to make contact with people from across the industry. There was also a strong connection between the conference programme and the exhibition floor, with elements of the agenda directly related to the products we’re currently developing’.

The fun element was very much in evidence on Wednesday evening, when live bands provided a carnival atmosphere as visitors and exhibitors mingled in a vibrant networking session.

ITEC event director, Anna Campagnoli, said, ‘ITEC 2011 demonstrated that despite the austere budgetary climate facing many nations, the training and simulation industry is rising to the challenge, not only with enthusiasm but also with dynamism and a very positive spirit. It is also obvious that good business is still being done.’

ITEC 2012 will be held at ExCeL London from 22 – 24 May. 

* All numbers are subject to a final audit

ENDS

www.itec.co.uk

For further information please contact
Nick Johnstone/Georgia Langdon - CMS Strategic
+44 (0)20 8748 9797
nick.johnstone@cmsstrategic.com

Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is owned by Clarion Events, which runs a number of highly successful defence and security conference and exhibitions including Defence & Security Equipment International, Counter Terror Expo and Undersea Defence Technology.

About the organiser:
Clarion Events is one of the largest independent and one of the top three event organising companies in the United Kingdom. Currently Clarion Events employs a talented staff of 280+ people in eleven offices: London (Earls Court Exhibition Centre and Hatton Garden); Cheltenham; Birmingham (NEC); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai; Singapore.

ITEC looks into the future of MS&T

Friday, May 13th, 2011

What will the military simulation and training landscape look like in 2025? The ITEC 2011 conference will be living up to its reputation as a forum for forward-looking debate with a new stream entitled, ‘MS&T – the coming decades’. Running over days 1 and 2 of the conference (May 10 and 11), the stream will include Australian, UK and US perspectives on a strategic roadmap for defence MS&T. Speakers include Dr Chris Mace, Director Defence Support Reviews, UK MOD.

The 22nd ITEC begins today with a keynote address given by Lieutenant General Karlheinz Viereck of the German Air Force, who holds the role of Deputy Chief of Staff, Joint Force Training, (HQ SACT), NATO.  General Viereck will tackle the burning question of how simulation and training can support operational challenges in the context of fiscal pressures.

Those fiscal pressures, which are being felt by many militaries, have highlighted the need for efficient procurement and conference sessions are dedicated to maximizing performance in this all-important area, including ways of shortening the procurement cycle.

Training to defeat cyber warfare moves ever higher up the agenda and the papers to be presented include an argument for a simulation system that can be employed across the live, virtual and constructive training domains.

Not all military operations involve conflict. The major natural disasters that have struck countries around the world have highlighted the crucial role of emergency management planning and conference delegates will be able to hear how the training sector is responding to the challenge through such techniques such as the creation of virtual worlds.

Running concurrently with the ITEC conference, the exhibition will provide tangible evidence of the innovative ways the training and simulation industry continues to respond to changing customer needs.

ENDS

www.itec.co.uk

For further information please contact
Nick Johnstone/Georgia Langdon - CMS Strategic
+44 (0)20 8748 9797
nick.johnstone@cmsstrategic.com

Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is owned by Clarion Events, which runs a number of highly successful defence and security conference and exhibitions including Defence & Security Equipment International, Counter Terror Expo and Undersea Defence Technology.

About the organiser:
Clarion Events is one of the largest independent and one of the top three event organising companies in the United Kingdom. Currently Clarion Events employs a talented staff of 280+ people in eleven offices: London (Earls Court Exhibition Centre and Hatton Garden); Cheltenham; Birmingham (NEC); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai; Singapore.

Day one off to a flyer

Friday, May 13th, 2011

ITEC 2011 started with a Keynote Address and Senior Officers Panel that saw attendees briefed on the future of simulation and in particular, the need for more flexibility and agility in the relationship between industry and the end user. General Karlheinz Viereck, NATO’s DCoS Joint Force Training, HQ Supreme ACT, argued the case for ‘radical solutions’ for future training that include ‘a more agile, responsive and affordable’ approach.

In calling for NATO nations to ‘pool their training resources’ General Viereck also made the case for closer cooperation with industry in the planning stage for new training systems so that both the user and industry communities ‘can benefit from each other’s experiences’. The changing paradigm of training was echoed by the UK MoD’s Dr Chris Mace who said that ‘training for tomorrow’s operations will not be the same as training for current operations’.

One area of increasing change will be in networked training, according to Greg Knapp from JFCOM’s Joint Coalition Warfighting Center. Such training is ‘more flexible and better able to replicate the modern battlespace’ he told a packed auditorium.

The final presentation came from Alistair Halliday, Raytheon Technical Services UK Programme Director. He argued that the current fiscal challenges affecting many NATO nations ‘present an opportunity for innovation and the adoption of creative training solutions’.

In total, more than 2,000 visitors came through the doors in Koelnmesse of which 632 were registered for the conference. Representing 38 countries, these attendees also included over 250 military personnel. As well as some first class paper presentations covering M&S standards, developments in virtual training and analysis & design of training equipment visitors also had the opportunity to see some cutting edge training technologies on the show floor.

Highlights included the unveiling of projectiondesigns’ new FL-32 FS RGB/IR/LED projector system. The projector was being demonstrated in its night mode using Night Vision Goggles (NVG). The company’s Anders Lokke said that the FL-32 FS was drawing a great deal of interest at the show and negotiations for the first contract were now well underway.

Another major innovation on show was MSE’s Virtual Theatre. Designed to insert the soldier into the virtual world, Virtual Theatre allows trainees to move through a 360 degree virtual scene and may be networked to other theatres to provide team training scenarios.
BARCO was showing off its high-resolution SIM 10 projectors as well as its new dome system, eight of which are being supplied to ‘an overseas customer’. The new domes provide resolutions of up to 10 million pixels with a dynamic contrast ratio of 10 million:1.

First time exhibitors Oshkosh, was showing off its range of mobile shelters for deployable simulators. “We’re having a good show with lots of interest,” said the company’s Sales & Marketing Manager, Robert Watson. “There are a number of opportunities that we are pursuing and the show provides a great opportunity to talk to potential customers.”

But ITEC is not all about the virtual world. Lockheed Martin was reflecting on its recent $17.6 million delivery order for the supply of Instrumented Ranges/Digital Range Training System (IR/DRTS). The programme has a potential to reach $450 million over the next five years and will provide collective gunnery training and qualification for a range of US armoured fighting vehicles.

ENDS

www.itec.co.uk

For further information please contact
Nick Johnstone/Georgia Langdon - CMS Strategic
+44 (0)20 8748 9797
nick.johnstone@cmsstrategic.com

Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is owned by Clarion Events, which runs a number of highly successful defence and security conference and exhibitions including Defence & Security Equipment International, Counter Terror Expo and Undersea Defence Technology.

About the organiser:
Clarion Events is one of the largest independent and one of the top three event organising companies in the United Kingdom. Currently Clarion Events employs a talented staff of 280+ people in eleven offices: London (Earls Court Exhibition Centre and Hatton Garden); Cheltenham; Birmingham (NEC); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai; Singapore.

ITEC 2011: Innovation galore on the exhibition floor

Friday, May 6th, 2011

Agusta Westland
At this year’s ITEC, AgustaWestland and DiSTI Corporation will demonstrate a jointly developed training technology capability for the iPad. The iPad’s learning content consists of both controllable courseware as well as more complex emulations of aircraft systems. An initial proof of concept was developed for the Apache Tactical Situation Display (TSD), which provides a visually compelling, tactile and interactive emulation of the main mission computer for the aircraft. Interactive 3D models and graphical emulations created in GL Studio can be deployed on devices such as the iPhone, iPod Touch and iPad.

Antycip
At ITEC 2011 Antycip Simulation will be exhibiting with its partners VT MAK, DiSTI, Scalable Network Technologies, AGI, Cogent 3D, TrianGraphics, TerraSim, Bionatics and Harris. Visitors to the Antycip Simulation Village will have the opportunity to see all the latest technologies in the COTS software domain. At the centre of the booth, a joint demonstration showcasing all products in action will present a UAV simulation application exclusively built with COTS software tools.

CAE
CAE Caesar, launched earlier this year, is a full-bodied trauma patient simulator that can be used outside the classroom in different types of terrain, climates and other challenging elements which confront first-response teams in the field. CAE Caesar autonomously generates a wide range of physiological responses to traumatic injuries and treatment. As soldier medics work through various scenarios, they can receive valuable and continuous feedback that details CAE Caesar’s vital signs, treatments provided and verbal cues that can range from lucid to anxiety-filled responses. If the soldier medic’s interventions are correct, CAE Caesar’s condition will stabilise or improve. 

ECA Sindel
Italian based ECA Sindel will be showcasing its Submarine Team Trainer (STT) Solution at ITEC. The STT is designed to fulfill international Navies’ requirement for an integrated and tactical platform-handling submarine simulator and is adaptable to perform different types of training, such as team building and Battle Station simulation. Also on show will be the Anti Submarine Warfare Team Training Simulator (ASWTTS).

LINE
Following the launch of its mobile learning programme for the iPad at ITEC 2010, this year LINE will be showcasing some of its mobile learning projects developed for various mobile devices, as well as more traditional technology based training content developed for tri- service application.

Oshkosh Speciality Vehicles
First time exhibitor Oshkosh Specialty Vehicles has chosen to introduce its Speciality Vehicle custom manufactured trailers and shelters to Europe at ITEC 2011. On display will be its specialty device trailers which can be used with AH-64 Apache Helicopter Longbow Crew Trainer simulators, as well as its Operators Driver Simulators (ODS) mobile trainer facilities and vehicle simulator which train students on how to operate a number of vehicles including Medium and Heavy Tactical trucks, HMMWV, and Mine Resistant Ambush Protected Vehicles (MRAP).

PDM Training Solutions
At ITEC 2011, PDM Training and Consultancy Ltd will showcase its wide range of training services provided in support of the British Army’s C Vehicle Fleet (Engineer Construction Plant and Rough Terrain Mechanical Handling), involving training needs analysis, course design and training delivery.

SAAB
SAAB will present its Counter IED Training System for the first time at ITEC. This innovative system includes an Exercise Control Centre, which tracks the movement of soldiers with mine detectors. Also on show will be several new simulators for training in joint fire, small arms and close-air support.

V STEP
Visitors to the V STEP stand will be able to experience hands-on demonstrations of the company’s newest products such as the NAUTIS Naval Task Force, an innovative maritime simulator created especially for Navy and Coast Guard, and RescueSim Naval Shipboard Firefighting, which educates trainees in a virtual environment to effectively control onboard incidents and fires.

WITTENSTEIN aerospace & simulation GmbH
“Control Loading & Vibration” are the key words on the stand as WITTENSTEIN aerospace & simulation fixes its focus on Helicopter Simulator Vibration Systems and Control Loading Systems. Visitors are also invited to experience the “touch and feel” of Control Loading Systems and Vibration Platforms.

ITEC 2011 takes place 10-12 May 2011, Koelnmesse Cologne. For full details visit: www.itec.co.uk

ENDS

For further information please contact
Nick Johnstone/Georgia Langdon - CMS Strategic
+44 (0)20 8748 9797
nick.johnstone@cmsstrategic.com
Note to Editors:
Throughout two decades ITEC has provided a forum for the display of significant new training capabilities and the discussion of issues of key importance to the global training community. Today ITEC is owned by Clarion Events, which runs a number of highly successful defence and security conference and exhibitions including Defence & Security Equipment International, Counter Terror Expo and Undersea Defence Technology.

About the organiser:
Clarion Events is one of the largest independent and one of the top three event organising companies in the United Kingdom. Currently Clarion Events employs a talented staff of 280+ people in eleven offices: London (Earls Court Exhibition Centre and Hatton Garden); Cheltenham; Birmingham (NEC); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno); Brazil (Sao Paulo); Dubai; Singapore.